Calvin Klein, a pioneer in the world of perfumes

03-02-2017 jm
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The November 19, 1942, the Bronx witnessed the birth of Richard Klein, one of the most prominent fashion designers in the world. His first company, which already carry the legendary name of Calvin Klein, was released in 1968. The fashion world he was revolutionized in the 90's with Calvin Klein models for the modern woman, although designs male also had a high impact on consumers. The secret of success of Calvin Klein was having always been a provocateur, not only through his own personal conduct but through advertising campaigns to promote their clothing and their products. Success soon spread to the creation of perfumes, revolutionizing consumers with their proposals as unisex CK One and CK Be.

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From that moment, the business unit perfume emporiums Calvin Klein stunned the world with releases like "Obsession", "Eternity", "Escape" and "Contradiction" definitely a success after another making a lasting impression in the world perfume market. By 2002, Calvin Klein broke away from the processing line of clothes, and took advantage of these new revenues to expand its brand in Asia. The new flag of the creator would perfumes and fashion accessories. However Calvin Klein continues as a consultant, but not actively involved in the design of new textiles.

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It is not unusual advertisements of Calvin Klein perfumes are censured or removed from the air, as was the case in 2008 with the fragrance "Secret Obsession" ad starring Eva Mendes. The high voltage of filming, followed by explicit sexual pleasure poses by the actress raised a dust that still resonates.

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Advertisements Calvin Klein perfumes are usually staged by renowned figures such as that first model Kate Moss, actor Mark Wahlberg or footballer Freddie Ljungberg, drawing attention for its provocation and its direct reference to sex. In 2009 CK One celebrated its 15 years of life, continuing throughout all that time with its leadership in consumer preference. Perhaps the secret of this fragrance is that is ideal for everyday use and night, overflowing with sensuality and pleasure filling both those who used him as the perceiver.