The January 21, 1905 the town of Montecatini, Italy witnessed the birth of one of the fashion icons of the twentieth century and still exists in the XXI century and Christian Dior. Unlike Coco Channel, who had been orphaned and abandoned in an orphanage, Christian Dior was educated by the diplomatic service in Paris. From a young age he discovered his vocation for fashion, making his first sketches for Robert Piget, who at the time was a recognized figure. His connections with cotton barons opened the doors for the launch of its first store in 1946. Twenty years later their brand worldwide expanded, with businesses in 15 countries and employing more than 2000 workers.I
Dior never stood still. Besides fashion design, I wanted to experiment with the creation of perfumes and jewelry, and other female accessories. This decision was what marked the phenomenal success that the brand had and has for over 70 years.I
The proposed Dior women of refined style waist and broad shoulders. This way of thinking about feminine aesthetic was largely responsible for the image of beauty that even today manage. It Dior dress became synonymous with royalty and wealth. He admitted that the woman he loved most was to dress Eva Peron. They say that the designer had in his study a mannequin with the measures of the wife of Peron, especially willing to prepare their outfits.I
At 52 is premature death in 1957. This did not stop the brand continue the work of great designers who knew how to interpret the feminine aesthetic that Dior had created, as Yves Saint Laurent, Marc Bohan, Gianfranco Ferre and John Galliano.I
The business group controls Christian Dior brands Kenzo, Givenchy and Louis Vuitton. We see then that the collections of this fashion house year after year trendsetters in the fashion world. Today there are over 160 Dior boutiques worldwide.I
Dior's first perfume was produced in 1947: the iconic Miss Dior. It was the first time that the packaging of a perfume as an integral part of the product was considered. This time the packaging featured a stylized and refined design, reflecting the way conceived Dior clothes for women. From that moment the Dior brand has surprised us with shots that made history as Poison and Eau Sauvage. Dior is much more than a brand of accessories for women. It is a way of thinking about female beauty that left their mark on Western culture.