No doubt the crisis has made systems product promotion has to be done more efficiently at the same time innovation. They have always been giving samples to get people to try the product and see if you like hook them the same but now the benefits are less certain companies have to innovate to make people know their products and buy them.I
Since the entry of social networks and fan pages and company having made a public who follow them and are abreast of any and all promotions increasing advertising in promoting viral and exponential reaching many have never before dreamed impacts.I
The latest techniques they are using more than one company is offering free samples and / or discount coupons totally free in exchange for you to be a follower in its network, especially on facebook and twitter that is where the greatest conglomeration of people is, besides getting well proving the product and capture them as buyers, keep them informed of all developments. In this sense beauty brands are the ones pushing this mode more to promote their products getting a system where both parties win-win. One, the company getting people to follow all the news on their products and another follower who get free sample to test it, evaluate it and if you like, buy the product.I
No doubt this system is beneficial to both the company and the person who becomes a follower of it and takes over a gift.