Perfume is one of the most personal elements in the world. From the moment they are created, they are intended to be used by a particular consumer profile. It is a fact that women are the most purchased perfumes, try different brands, different scents, and even some venture with perfumes created for men. Although finding the reverse case, ie men who dare to wear perfume designed for women is very difficult.I
With this simple fact we can see how much influence teaching roles in the psychology of the buyer. Not only raising transmitted as they are supposed to be female and male roles influences the purchase decision, but the marketing strengthens and supports these concepts. Consequently, marketing campaigns targeting men or women specifically, conditioning further final destination of the product. But laboratory experiments show that the selection of perfume is determined by the personality, once the subjects tested different fragrances in a neutral environment.I
There are other studies on the use of perfume that demonstrate the importance smells for psychology. There are indications that say that when a person is perfumed has a better self-concept, and higher self-esteem. Also, researchers found that those who wish to use different fragrances emphasized socially, while those who want to have a lower profile socially tend to use a single personal fragrance.I
The perfume has a proven effect on receptors chemically nostrils. After an exposure to an odor, it tends to disappear, in the same way that a constant deafening noise. Constant exposure to fragrance, after so many hours, it is neutralized by the nervous system. For this reason it can often happen that a person does not perceive its own smell, while people who are around you, yes. Accordingly, especially when testing new fragrances, it is best to do a little "survey" among friends and relatives to determine if they are still feeling the smell, and what is your personal opinion of it. It is noteworthy that the perfume does not have the same scent in a bottle on human skin, so to learn fully how it feels is necessary to use a perfume for a rather long period to see how it interacts with our own personal scent .