5 Vital online marketing activities for SMEs

07-03-2018 divider90
FONT SIZE :
fontsize_dec
fontsize_inc
I

Online marketing has changed the landscape, making it one of the best media for SMEs. Every day more and more SMEs to use segmented target audience, thus generating awareness among customers about business and notifying customers ads offers and promotions. Here are 5 ways in which small business owners can market their online business are presented.

I

1. SEO

I

Whether you're opening a restaurant, a hardware store or a consulting firm, you need to invest in SEO. That means your website should follow the best practices of organic SEO. Besides clean code should have the right keywords and a unique and interesting content. The importance of SEO in the success and visibility of your site can not be forgotten, because if your audience does not find you in search engines you will be invisible to them.

I

2. Social Media

I

The media like social networks, forums, blogs, etc., have become a very important channel for two-way communication with our audience. Almost without realizing it each time you send a tweet, performs a status update or post something on your company's profile on LinkedIn, you are promoting your business and establishing conversations with potential customers. The social media marketing is showing customers a new face, sharing the view of the company or giving them a new vision of what it is. Over time, the creation of this relationship and constant visibility helps enhance the brand image.

I

3. Email Marketing

I

The email gives you the opportunity to contact where consumers are more receptive in your inbox. Whether to keep consumers abreast of upcoming promotions, share information or just share news articles, newsletters, etc. Email marketing is a powerful tool for establishing direct communication with customers and encourage their loyalty.

I

4. Local Listings

I

Request inclusion in Google Places, Bing yellow pages, Foursquare and third party sites. It may seem a monotonous job, but is also important. The creation of a variety of complete and accurate listings is the key to gain visibility in local search.

I

5. Blogging

I

As a small business owner, there are few vehicles to their marketing as effective as creating a company blog disposal. The blog can establish an authority in the market, it offers customers a point of view closer, and prepares to create valuable content on a regular basis. Search engines value the blogs for its fresh and original content, while customers like it because it helps them connect with the brand