Ideas and advice to reduce the cost of your investment in Adwords

08-03-2017 brazed
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Google is making many changes in Adwords to bring more value to users. What matters is the user, not the advertisers, even to pay for your ads. This is not like the other types of advertising where if you pay more, you get better results.

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Google knows who give value to your business are the users. The question is to be relevant to ads that are users who are those who should enjoy a successful experience in their searches.

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We find that many campaigns created by companies have a poor structure for advertising purpose. This leads certainly not a profitable advertising campaign. That is, the money invested is greater than the money recovered with new sales.

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A good Adwords campaign is to choose the right keywords, arrange them as landing pages whose importance is greater and group ad groups accordingly, among other things.

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For example, do not carry your domain visits to the home page if you want to go to a specific page. We tend to think that users will do what the advertiser wants, but it is not. In many cases, we must very clearly guide to all the steps we want to make the user. If we take a page from where we want to start the sales process, we will have skipped many filters.

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Keywords, the ad used and the target page must be the more relevant, the better. So a good "quality score" is achieved and decreases payment for clicks.

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On the other hand, use exact match is a much simpler way to monetize campaigns. The keywords will be much cheaper, although the visits provided will be lower. But tests whether the visits are inserting quality code conversion, but is like putting ads on the radio and on television where we do not know exactly who our target audience.

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The announcement includes title and two lines to describe what sells. Be sure to put in the first line of the ad description, the benefits that the potential buyer will get if you buy on your landing page. And on the second line indicate the performance of the product or service. If you do it upside down, the CTR of your advertisement will be lower and you will more expensive clicks. The title must be dynamic to lower the cost of the click too.

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In the end, who is largely responsible in the sale is the landing page. A persuasive page will greatly facilitate the work of the sales or contacting the user with the company. Not every page is worth, much less. Even if you change the title of your page with a more attractive, the bounce rate can decrease by 50%. As pure reality.

Place ads using adwords is a spatialized task that requires much training. You can learn more at adwords agency. On their website you can find many tricks to make profitable Adwords campaigns.