Social networks and SEO

09-03-2017 RichterCa
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For some time, the algorithm that uses Google SEO has incorporated some social indicators. The impact of a website on social networks is definitely recorded by Google and is part of the algorithm to determine the positioning. For this reason, you need to perform some actions to improve our social profile, with the full assurance that impact the positioning of our website.

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Participate in social networks. You probably know that part of Twitter or Facebook is much more than post links. Create a real interaction with your contacts and it will take you to others to share your links.

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Locate be bound by representative players. It is not the same be said by someone with thousands of followers by a user who only has 10 or 20.

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Create a Facebook page. In principle, consider it as a way to quickly communicate their news to those who subscribe by clicking "Like". In a second time when you reach an interesting number of followers consider the inclusion of other elements that can help maintain the loyalty of their subscribers.

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Join discussions and niche communities. Remember to create a complete profile on each of the websites in participating, and do not forget to include therein the Twitter user. In many ways this portal is a means of communication as effective as an e-mail. Therefore watch for your mentions and direct messages you may receive.

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Send personalized tweets to certain users. Avoid blatant promotion of your products or services, but rather seek to be helpful to others.

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Google calls "social graph" to the scheme mentions, links on Facebook, retweets, etc. a site generates. Given its low manipulation, Google has begun to understand that those products most frequently mentioned in social networks are to be considered as "authoritative" normally. The seeker finds that on many occasions the links can be purchased or exchanged in order to promote the Pagerank. But it is still impossible to manipulate the mentions on social networks, which is why Google has been the need to develop a system for measuring the resonance of a web. They are the same social networks that limit the spam, since its members are not directly concerned with anyone who makes promotion in their small community. Consequently, the "social" links more authentically reflect the concept that users have a website. We are witnessing, without doubt, the birth of a new "social seo" which includes the specific weight has a website in various online communities, and seeks to work on authority rather than the Pagerank.

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